Polaroid SX-70 Film by the Eames

The Polaroid SX-70 is a beautiful example of mid-century industrial design, and it had a promotional device of great artistry to match. I adore this film so much. It presents the simple joy of photography and, without hyperbolizing or talking down to its audience, gives a comprehensive explanation of how the camera works. It wasn’t until the end that I learned that it was made by Charles and Ray Eames, but I probably should have known within the first few seconds. Their style and skill is obvious.

Comments

[Tim]

The Eames were very accomplished and prolific filmmakers. The entire 6-volume set of DVDs is worth watching from beginning to end. Aside from being pretty and cute, the films are largely educational and a perfect example of rational design applied to movie making. They are indeed my heroes!

[...loveMaegan]

absolutely amazing. The music reminds me of the Twilight Zone ...maybe it's the male narrator as well. Love it.

[cindy k]

i thoroughly enjoyed this film and picked up a camera before it's too late! thank you.

[Christer Ehrling]

The SX70 camera is Polaroids's finest. Will they still make the film? They ought to.

...and you know it's pointless to shake it, like they do in the Outkast video.

[antoi]

omg -- this is a wonderful film/video! i could be lulled to sleep just listening to it. i love how the film covers a variety of races, photo subjects, situations... etc. it really captures the spirit of the polaroid.

gosh, i love the eameses. they know how to connect humanity & emotion to design. it's so different now *sigh*.

[m.bibelot]

your blog entry came up on my google search for this particular eames film. i was looking because i just found this camera at thrift town for a mere $6 :)
i had never seen this film before and i was really surprised with the ethnic diversity shown!